Developing and implementing Paid Marketing strategies for global clients and e-commerce across key digital channels with a strong data-driven mindset.

• Paid Media Campaigns (Search Ads, Meta Ads, Linkedin Ads, TikTok Ads, Yahoo Japan) for global clients, optimizing for diverse objectives and ROI.
• Keyword/audience research, A/B testing, and campaign analysis to maximize performance across international markets.
• Collaboration with cross-functional teams to integrate data insights into broader media plans.

Developing and implementing Marketing strategies for B2B companies and e-commerce across key digital channels with a result-oriented mindset. Aiming to achieve well-defined business goals by acquiring, nurturing, converting and retaining customers through the whole marketing funnel.

• Paid Media Campaigns (Google Ads, Meta Ads, Linkedin Ads) across +20 countries driving traffic and leads
• SEO optimization, competitive analysis, copywriting and keyword research
• Marketing campaign funnel development, implementation and evaluation.

Led the marketing launch of "PerPranzo", from building marketing funnel automation to driving an organic and paid strategy using Hubspot, YoasSEO, Google Ads, Meta Ads and LinkedIn Ads.

• Ads Campaigns
• SEO optimizations and copywriting of the technical blog
• Monthly reports management concerning major KPIs in order to evaluate the performance of the campaigns
• Dem and Social Campaigns
• Website Development (Wordpress)
• Events and Webinars management.